Felicity Lamers was featured in Mind Food Style in an interview with Carolyn Enting.

Felicity Lamers has worked with some of Australia’s most successful fashion brands. Now she weaves her special magic for casually elegant label Matisse Ready to Wear.

You have worked with some of Australia’s leading and most successful fashion labels including Sportscraft and Meredith, the latter as product designer for 19 years. What is your official job title/role at Matisse?

My role is Design and Development manager and I oversee everything from creating and nurturing the product to overseeing the production processes with each department. We have a wonderful team of experienced people in sales, production and merchandising – all ex Meredith personnel. We are all passionate about the customer and the product and the continuation of my handwriting which is an unmistakable, casually elegant silhouette reinterpreted each season.

How would you describe Matisse Ready to Wear’s design aesthetic?

Matisse is all about colour, clean lines, comfort and simplicity … casually elegant with a point of difference. Matisse caters to confident women with a certain attitude, not an age and reflects an individual understanding of femininity and comfort.

When designing and producing a collection for Matisse, what non-negotiable elements must it have, in your view?

Elements that we consider to be important for Matisse items are color, quality yarns and fabrics, trims (we love beautiful buttons), interesting and perhaps unpredictable prints, combined in elegant styles that are easy to wear (no complicated layers or the need to buy lots of pieces to achieve a look) and natural fibres. Our customer is looking for a fashionable quality product that lasts, and it’s more like an investment piece or pieces so it must endure.

What was the inspiration behind the AW15 collection?

Our Winter 2015 was inspired by Henri Matisse – the namesake behind the brand name and his work in bright and energetic colors as well as macaroon pastel shades is reflected throughout the product range. We love how he worked with clashing colours and well as contrasts, bright and pastels and of course blue – which we have called Sapphire this season. (…)”

To read the whole interview, please head to Mindfood style’s website on: http://www.mindfood.com/article/designer-interview-with-felicity-lamers-of-matisse/